![]() In addition to being our go-to in the culinary sector, the brand has also snatched our attention with the witty, satirical billboards they put up in accordance with the current affairs. This has not only increased their competition, but has also allowed them to secure revenues from otherwise niche sectors like camel milk, etc.Ī brand is defined by the need it serves, and by the attention it garners. ![]() ![]() Over the years, Amul has diversified their offerings, entering into different milk and milk product markets. Amul has become one of the most widely known brands in the industry and is famous for the amount of jobs it has created over the years in addition to its quality products. It was formed in 1946, way before the BCG matrix was even a nugget of an idea, and has been the stalwart of the milk industry in India. However, like the BCG matrix, Amul also has a history as rich as its cheese. Though it seems that Amul has been around forever, that’s not the case. ![]() As an Indian, we will find it near impossible to think of India without Amul. As you think of Amul, you immediately begin to visualize the creamy butter that you spread on any eatable possible since childhood. ![]()
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February 2023
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